Premier go-to experts for guidance on local media and advertising
BIA is the industry leader in delivering accurate advertising forecasts, eye-opening insights, effective strategies and reliable valuations.
Tap into BIA’s 40+ years of expertise. We’re your committed partners for driving revenue expansion and ensuring overall business success.
Guiding Local Business Excellence
BIA guides local business excellence with our forecasts, insights, products, and services
Forecasts
Predictive analytics on local advertising revenue
Insights
The future of the local advertising landscape
Products
Proprietary, high-quality data for local media
Services
Strategic and tactical solutions for local media
Leading Local Insights Podcast – Political Advertising Series
Political ad money is pouring in like never before. BIA is projecting a record-shattering $11.7 billion in local Political ad spend by election night 2024. The stakes have never been higher for local media.
What does it all mean? Where are campaigns placing their dollars? What media is winning the most dollars?
Dive into the heart of the Political ad spending frenzy with our Leading Local Insights Podcast – Political Advertising Series.
Newsletter
-
Local Media & Tech Daily - 11/22/2024Headlines 2025 Local TV Ad Forecast: -20% To $21B After this year’s big political advertising season, for 2025, all local TV-based advertising efforts are projected to be down 20% to... Read issue
Podcast
Blog
