Premier go-to experts for guidance on local media and advertising

BIA is the industry leader in delivering accurate advertising forecasts, eye-opening insights, effective strategies and reliable valuations.

Tap into BIA’s 40+ years of expertise. We’re your committed partners for driving revenue expansion and ensuring overall business success.

Explore BIA’s 2025 Ad Forecast:

Watch the Video | Read the Press Release

Guiding Local Business Excellence

BIA guides local business excellence with our forecasts, insights, products, and services

Forecasts

Predictive analytics on local advertising revenue

Explore Forecasts

Insights

The future of the local advertising landscape

Gain Insight

Products

Proprietary, high-quality data for local media

Product Details

Services

Strategic and tactical solutions for local media

See Our Services

Local Advertising: What’s Coming in 2025

Explore the future of local advertising in BIA’s report: 2025’s $171B Local Advertising Haul: Ten Emerging Trends that Spark Opportunity. This comprehensive analysis examines key market developments and projections for the year ahead.

Don’t miss these hard-won insights. Tune in now to fuel insights for the pivotal 2026 midterms and 2028 election.

Newsletter

  • Local Media & Tech Daily - 03/10/2025
    Headlines TV News Consumer Engagement: The Full Story How are TV news audiences engaging across cable, satellite, and digital platforms? That’s a question answered in the just-released “State of TV... Read issue

Podcast