by Rick Ducey | Sep 9, 2020 | Blog, COVID Pandemic, Sales Best Practices, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series, Robert Hawthorne, president of Hawthorne Search is our guest and he shares his perspective on how the pandemic will have a lasting impact on the sales process as we shift from live meetings and events to...
by Rick Ducey | Aug 27, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Verticals
BIA’s August forecast update again revised downward to $140 billion the total 2020 ad spending targeting local audience, a 6.1 percent decline from 2019. Of course political spending is an exception, and in this recent forecast update, BIA increased its 2020...
by Rick Ducey | Aug 26, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Verticals
In BIA’s August forecast update, the Leisure/Recreation super vertical suffered the greatest declines in ad spending for 2020. The eleven subverticals will show overall ad spending declines in 2020 versus 2019 ranging from -27.3 percent to -38.0 percent. Theme...
by Rick Ducey | Aug 25, 2020 | BIA, Blog, COVID Pandemic, CTV/OTT
The ATSC 3.0 roll-out continues even in the face of the Great Pandemic, albeit at modified pace. As multiple ATSC 3.0 stations launch in a market, attention inevitably turns to, “now what?” The TV of Tomorrow (TVOT) virtual conference features a...
by Rick Ducey | Jul 10, 2020 | BIA, Blog, COVID Pandemic, Verticals
As local economies start to move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different verticals. BIA will analyze the opportunities for radio sellers looking for effective selling strategies as we evolve...
by Thomas Buono | Jul 2, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Radio
The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this recovery. Unlike digital media and...
