by Rick Ducey | Mar 15, 2022 | BIA, BIA Podcast, Blog
BIA forecasts overall local ad spending by the motion picture industry for 2022 will reach nearly $700 million, more than half of which ($364 million) will be in digital channels. This level of spending has increased year over year since 2020 but has not returned to...
by Rick Ducey | Mar 15, 2022 | BIA, BIA Podcast, Blog
BIA forecasts overall local ad spending by the motion picture industry for 2022 will reach nearly $700 million, more than half of which ($364 million) will be in digital channels. This level of spending has increased year over year since 2020 but has not returned to...
by Rick Ducey | Mar 14, 2022 | BIA, Blog, Local Advertising Forecast, Radio
The local Audio advertising marketplace is becoming more competitive with more streaming services and podcasts. While the shares of local Radio OTA (Over-the-Air) advertising is eroding, Radio Digital is increasing, providing Radio Stations an avenue to still increase...
by Rick Ducey | Mar 8, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
BIA forecasts that marketers will spend $85.2 billion on digital ads targeting local consumers. Over half of this was forecast to go Google (35.3 percent) and Facebook (17.4 percent). However, on last month’s earnings call, Meta announced that due to the impact...
by Rick Ducey | Mar 3, 2022 | BIA, BIA ADVantage, Blog, Broadcast, Verticals
TVB’s Brad Seitter, EVP Business Development moderated a members-only session exploring how local TV sellers can drive growth opportunities by developing strategies from TVB’s proprietary Purchase Funnel Study and BIA Advisory Services forecasts....
by Rick Ducey | Jan 14, 2022 | BIA, Blog, CTV/OTT
Local OTT/CTV is a top growth performer in local media. BIA forecasts spending will reach at least $2 billion in 2022. To dig into the drivers behind this growth, BIA organized a panel at TV 2022’s virtual conference this week bringing together local CTV...
