by Rick Ducey | Sep 27, 2021 | BIA, Blog, CTV/OTT, Local Advertising Forecast
In light of the Media Rating Council recently defining Over-the-Top (OTT) to be Connected TV, I recently spoke with Brian Hunt, head of OTT/CTV advertising sales at Sinclair Broadcast Group. Brian runs Sinclair’s CompulseOTT, an aggregated data-driven platform...
by MacKenzie Lovings | Sep 22, 2021 | BIA, BIA Podcast, Blog, CTV/OTT
In the latest episode of BIA’s Leading Local Insights Podcast, Targeting Local Viewers in OTT, Rick Ducey, BIA’s Managing Director, talks with Brian Hunt, Head of Compulse OTT and Sinclair OTT/CTV. The podcast discussion centers on how to navigate the Over-The-Top...
by Rick Ducey | Aug 30, 2021 | BIA, Blog, Broadcast, CTV/OTT
BIA Advisory Services and Premion explore pandemic induced changes in the local ad market for streaming TV, as well as look ahead to trends to forecast 2021-2022 ad spending in the report, A Marketer’s Guide: The New Rules Ahead for Streaming TV Advertising,...
by Suzanne Ackley | Aug 26, 2021 | BIA, BIA ADVantage, BIA Podcast, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Mobile-Social, Verticals
In the latest episode of BIA’s podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Automotive Vertical (Part 1), BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the automotive vertical. For 2021,...
by Rick Ducey | Aug 25, 2021 | BIA, Blog, SMBs
The way consumers discover and search for businesses, products, and services online is complex, especially when you factor in new ways of searching on mobile and voice search on home-based, voice-controlled devices. BIA, commissioned by Neustar, has put together best...
by Suzanne Ackley | Aug 10, 2021 | BIA, BIA ADVantage, BIA Podcast, Blog, Broadcast, Local Advertising Forecast, Verticals
In the latest episode of BIA’s podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Healthcare Vertical, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the Healthcare vertical. For 2021, BIA...
