by Rick Ducey | May 11, 2021 | BIA, Blog, Mobile-Social
A BIA study commissioned by NAB estimates local broadcasters lose $1.9 billion annually when their news and other local content appears in Google Search and Facebook News Feeds without compensation. Updated June 16, 2021: See related podcast. Local news produced by...
by Mark Fratrik | May 5, 2021 | BIA, Blog, Mobile-Social, Verticals
As more states legalized online gambling for sports betting in the last few years, the major online gambling services began spending on advertising in a big way. These new ad dollars continue to be a welcome sight for local TV and radio stations, as well as other ad...
by Rick Ducey | May 4, 2021 | BIA, BIA Podcast, Blog
Andrew Shotland, CEO of Local SEO Guide, joined BIA’s Rick Ducey in Episode 8 of BIA’s podcast series Leading Local Insights. The latest podcast, News SEO – Getting Your Digital News to Rank Higher in Search, Rick and Andrew discuss how to advise...
by Rick Ducey | Apr 29, 2021 | BIA, Blog, CTV/OTT
BIA Advisory Services teamed with SalesFuel in our regular digital event series for a webinar analyzing where the OTT local ad market is trending in 2021. Premion’s Peter Jones, Head of Local Sales joined BIA’s managing director Rick Ducey and...
by MacKenzie Lovings | Apr 21, 2021 | BIA, BIA Podcast, Blog, Local Advertising Forecast
The pandemic slammed the brakes on the vast amount of travel around the country last year and into the beginning of this year. Now, as the vaccine rollout reaches millions of people every day, there’s a strong sense Americans will plan a trip (or two) this...
by Rick Ducey | Mar 31, 2021 | BIA, Blog
BIA is moderating two local media-oriented sessions at the virtual TV of Tomorrow (TVOT) show on Wednesday, April 28th. Panel 1: Cross-Platform Sales in Local Media examines how buyers and sellers are addressing the fragmentation of audiences across platforms and the...
