by Rick Ducey | Mar 29, 2021 | BIA, Blog
BIA will explore what’s driving the pace of OTT and CTV in 2021 in the upcoming webinar, All Eyes on OTT – Breakout Media Category in 2021, on Thu, April 1 at 2pm eastern. The webinar will feature an impressive roundtable of industry experts. Speakers from...
by MacKenzie Lovings | Mar 24, 2021 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
During the height of the pandemic last year, the Home Services vertical grew while other verticals like retail and restaurants contracted. Obviously sheltering in place gave people the time they needed to tackle improvements to the inside and outside of their home....
by Rick Ducey | Mar 17, 2021 | BIA, Blog
Streaming TV became a major force to be reckoned with during the coronavirus pandemic with an explosion of viewing, services, and advertising. Be sure to register for BIA’s upcoming webinar (April 1, 2021) to learn more: All Eyes on OTT – Breakout Media...
by Rick Ducey | Dec 22, 2020 | BIA, Blog, Radio
BIA’s recent forecast for 2021 shows Radio as #5 among the top five ad media for local spending. Mobile (smartphones, tablets) and Online (desktops, laptops) claim the #2 and #3 positions. If we combine the spending across these three media categories, radio...
by Suzanne Ackley | Dec 17, 2020 | BIA, BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Radio, Verticals
The $15.7 billion BIA is estimating in ad spend for local television (broadcast and online), while down from 2020 levels of $16.8 billion, represents a strong recovery for the media when you remove the unprecedented amounts of political ad spend. Excluding political...
by Suzanne Ackley | Dec 10, 2020 | BIA, Blog, Broadcast, COVID Pandemic
In early December, BIA released its 2021-2025 local advertising spend forecast. The five-year forecast examines the ad spend by 12 vertical categories that consist of 95 sub-verticals across 16 media. Overall, BIA is forecasting that local ad spend will increase 2.5...
