by Nicole Ovadia | Apr 9, 2024 | BIA, Blog, Economic Pulse
April is one of my favorite months. As we emerge from the cold of Winter, I find an extra spring in my step filled with hope, anticipation and wonder. This year, as we close the first quarter, I think it’s a ripe time to take a look around to see how things are going...
by Suzanne Ackley | Mar 21, 2024 | BIA, Blog, Broadcast, Political Advertising
Political spending in 2024 is forecast to be $11.1 billion; increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 Political ad spending. Political will be the top spending vertical category in 2024 for many of the media channels in BIA’s...
by Nicole Ovadia | Mar 13, 2024 | BIA, Blog, Economic Pulse, Local Advertising Forecast, Political Advertising
Somehow, it’s already March and I am elated to share our latest forecast with you! We have been feverishly working on updates and adjustments since November of last year, tracking the changes happening in the economy and what implications that will have on the...
by Rick Ducey | Feb 21, 2024 | BIA, Blog, Verticals
We are in a Big Media meets Big Retail moment of innovation and maturation in marketing and advertising. This has implications for how the local ad market will evolve, and the speed at which this evolution is likely to occur. The $2.3 billion Walmart acquisition of...
by Rick Ducey | Feb 2, 2024 | BIA, BIA Podcast, Blog, CTV/OTT
The local media landscape is adjusting to the meteoric rise of Connected TV (CTV) with an increasing inventory of impressions available to advertisers with more providers adding ad-supported service tiers to the 85 percent of US homes with at least one streaming...
by Mark Dugan | Jan 23, 2024 | BIA, BIA ADVantage, Blog, Verticals
In today’s increasingly digital world, healthcare advertising is ripe for innovation and growth. A recent survey by BIA and SalesFuel reveals fascinating trends in local healthcare advertising. Projected to reach $12 billion in 2024, healthcare marketers are not...
