by Suzanne Ackley | Dec 3, 2020 | BIA, BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Political Advertising, Radio
BIA Advisory Services estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021, up 2.5 percent year-over-year from $134.1 billion in 2020. Even without the presence of significant political advertising, BIA expects this...
by Rick Ducey | Dec 2, 2020 | BIA, Blog
The advertising community is very supportive of the FCC’s proposed rule change adopted in November (and released yesterday) that would allow FM radio stations to provide limited content origination. This change would include the ability to offer geotargeted ads,...
by Rick Ducey | Nov 19, 2020 | BIA, Blog, SMBs
Multi-location brands including franchisees, regional businesses and channel partners have moved increasing amounts of their marketing strategies and media activations into digital to derive the benefits of audience targeting and ROI analytics these media platforms...
by Rick Ducey | Oct 29, 2020 | BIA, Blog
BIA convened an expert panel of OTT industry thought leaders who shared their insights, recommendations, frustrations and excitement about Connected TV. The session was moderated by Mitch Oscar, BIA advisor and Advanced TV Strategist for USIM. The webinar is available...
by Rick Ducey | Oct 19, 2020 | BIA, Blog, COVID Pandemic
NAB Show New York brings together three top CFOs from local TV on a main stage panel to share their insights and learnings from a unique year (we hope). The BIA-moderated session, Local TV Industry CFOs Update meets on Thursday, October 22, from 10:30am -11am EDT. See...
by Rick Ducey | Oct 13, 2020 | BIA, Blog
BIA tracks the OTT space closely, including producing an OTT ad-spending forecast for every local TV market. BIA expects local OTT ad spending to reach a total of about $1 billion in 2020. In a new report out by TV[R]EV’s Alan Wolk and team, they analyze a new...
