by Rick Ducey | Dec 24, 2019 | BIA, Blog, CTV/OTT
In spite of the rise of marketing clouds, data science, and martech capable of matching individual consumers to specific data from disparate collections of data, we have an Addressability Problem. Let’s view what this means with a timely use case. Tonight, Santa...
by Suzanne Ackley | Dec 13, 2019 | BIA, Blog
With 2020 nipping at the heals of 2019, it’s a perfect moment to reflect on the important news and trends that framed the media industry and impacted our business activities this year. To see what captured our attention, our analyst team is pleased to offer...
by Celine Matthiessen | Dec 10, 2019 | BIA, BIA ADVantage, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Verticals
Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers....
by Rick Ducey | Nov 22, 2019 | BIA, Blog
On the day Inside Radio’s lead story was the Third Circuit Court’s refusal to revisit its rejection of the FCC relaxed ownership rules, the FCC held its Symposium on Current and Future Trends in the Broadcast Radio and Television Industries. BIA’s Mark Fratrik...
by Rick Ducey | Nov 21, 2019 | BIA, Blog, CTV/OTT, Local Advertising Forecast, Political Advertising, Verticals
BIA’s 2020 forecast puts total local ad spending (any geotargeted paid media ads) at $161 billion dollars. A new element to our forecast is breaking out Over-The-Top (OTT) ad spending targeting local audiences, along with separating Political into it’s own...
by Rick Ducey | Nov 21, 2019 | BIA, Blog
Join us at December 9th at 2pm EST, for a webinar on where we’re headed with addressable TV in local markets. Addressable TV has become an important topic this year because of the attention it is getting in the press and from the advertising community. The...
