by Rick Ducey | Jun 18, 2019 | BIA, Blog
In a report we’ve prepared for the Corporation for Public Broadcasting (CPB), BIA examines the opportunities of ATSC 3.0 and provides recommendations for public media entities as they plan their local market roll-out strategies. First, a foundational question...
by Mark Fratrik | Jun 14, 2019 | BIA, Blog
Through the end of May, TV station transactions were noticeably up as compared to last year’s levels. Some of that increase is tied to the spin-off of some of the Tribune stations that Nexstar is poised to acquire. Yet, the acquisitions of Terrier Media Holdings, as...
by Rick Ducey | May 30, 2019 | BIA, Blog, Broadcast
It is possible that the local TV market is in the early throes of reinventing itself, for real. Climate change is real in local TV. The key ingredients are in place. The incumbent local video players are the local TV groups and MVPDs. Local TV groups are transitioning...
by Celine Matthiessen | May 29, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
BIA’s Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate...
by Celine Matthiessen | May 22, 2019 | BIA, Blog, SAM
Advertising in local can be a challenge for highly specialized businesses, especially in the professional services like realtors, accountants, lawyers, therapists, web designers, pr and marketing services. The professional services industry is changing rapidly with...
by Suzanne Ackley | May 9, 2019 | BIA, Blog, SAM, SMBs
Yes, they do, according to BIA’s SAM™ Survey of Advertising and Marketing. In two reports released recently by BIA, Advertising and Marketing Behaviors of 1-19 Employee Businesses and 20-99 Employee Businesses, those businesses report receiving a return...
