by Rick Ducey | Apr 30, 2019 | BIA, Blog, Broadcast, Vantage Point
Pierre Bouvard Chief Insights Officer, Cumulus Media | Westwood One In this edition of BIA Advisory Services’ Vantage Points series, we share key learnings on new attribution research from Pierre Bouvard, Chief Insights Officer for Cumulus Media | Westwood One in a...
by Suzanne Ackley | Apr 25, 2019 | BIA, Blog, Local Advertising Forecast, Radio
In 2018, Hubbard Radio’s all-news station WTOP-FM once again has the highest over-the-air radio advertising revenue according to BIA’s revenue forecasts and Media Access Pro. WTOP-FM has held the top spot in four of the past five years. BIA projects...
by Suzanne Ackley | Apr 18, 2019 | BIA, Blog, Mobile-Social, SAM, SMBs
Local businesses in the professional services vertical are diverse – ranging from legal to design to technology services. This category is highly competitive, with local professionals looking at ways to be discovered in their customers time of need. In...
by Rick Ducey | Apr 17, 2019 | BIA, Blog, Broadcast
eSports is a form of competitive video gaming where real online video gaming players engage in virtual sports contests before live and online spectators. What’s most fascinating about this emerging marketplace is the opportunity for media companies. eSports...
by Suzanne Ackley | Apr 11, 2019 | BIA, Blog, Mobile-Social, SAM
Local ad spend on mobile and social advertising forecasted to grow at a compound annual growth rate (CAGR) of 5.6% from 2018 to 2023. $1.39 billion was spent on mobile local advertising by businesses in 2018, with that number increasing to $1.8 billion in 2023. What...
by Rick Ducey | Apr 3, 2019 | BIA, Blog, Vantage Point
Mangesh WadegaonkarExecutive Advisory, BIA In this edition of BIA Advisory Services’ Vantage Points, we share insights from Mangesh Wadegaonkar, BIA’s new executive industry adviser in our strategy consulting practice. Mangesh has deep expertise as a...
