by Celine Matthiessen | Feb 27, 2019 | BIA, BIA ADVantage, Blog, Mobile-Social, Newspapers, SAM
Local ad revenues for 2019 are forecasted to have a strong year. Unemployment and general optimism for future growth has led to strong consumer spending, with national and local advertisers having greater incentive to increase their spending as well. Local ad spending...
by Suzanne Ackley | Feb 19, 2019 | BIA, Blog, SAM, SMBs, Vantage Point
Beyond Advertising: Secrets to Local Marketing Success for National Franchise Brands By Kandi O’Connor, Chief Operating Officer, Vya This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around...
by Rick Ducey | Feb 19, 2019 | BIA, Blog, Broadcast
Radio and TV broadcasters in the U.S. and abroad have been victims of cyberattacks. The unique nature and role of broadcasting attracts more attention than other kinds of businesses. In one prominent and cautionary tale, France’s TV5Monde had all 12 of its...
by Rick Ducey | Feb 5, 2019 | BIA, Blog, Broadcast
In this BIA Strategic Brief, the first of many we’ll be doing monthly this year, I’d like to share some perspective into two ad platforms – the rising tiger of digital and the cash cow of direct mail (borrowing these terms from the Boston Consulting...
by Suzanne Ackley | Jan 30, 2019 | BIA, Blog, Broadcast, Sales Best Practices, SAM, SMBs
Local advertisers from the small local cleaners to franchisees all have a similar challenge – getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working with...
by Suzanne Ackley | Jan 24, 2019 | BIA, Blog, SAM, SMBs
Last week Amazon announced that millions of small and medium-sized businesses (SMBs) worldwide are selling through Amazon (over one million alone in the U.S.). According to Amazon, it has helped more than 50,000 small and medium-sized businesses exceeded $500,000 in...
