by Rick Ducey | Oct 19, 2023 | BIA, BIA Podcast, Blog, Broadcast, Radio, Sales Best Practices
Todd Handy, SEBPO’s chief revenue officer joined BIA’s Rick Ducey for a Leading Local Insights Podcast, Unraveling the Future of Local Media Revenue, to discuss how traditional media companies can grow digital revenues both in Q4 2023 and more so in 2024....
by Rick Ducey | Oct 2, 2023 | BIA, Blog, CTV/OTT
Nexstar Media Group recently released a Request for Proposals seeking, “a next-generation audience measurement partner capable of providing data that accurately reflects the scale and power of the company’s national and local media businesses.” This is a...
by MacKenzie Lovings | Sep 21, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising, Verticals
Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place Thu, Sept. 21, 2023. In his presentation, Tom discusses the drivers behind the...
by Thomas Buono | Sep 20, 2023 | BIA, Blog
Anniversaries present a key moment to recognize the people behind one’s success. That is exactly what I’d like to do as BIA celebrates its 40th anniversary this September. As I think about the 40 years, I am grateful for the team we have put together, the services we...
by Rick Ducey | Sep 7, 2023 | BIA, Blog, Local Advertising Forecast, Political Advertising
In the 2020-2026 time frame, Political digital ad spending estimates for even years hovers around $2 billion. However, in the 2024 general election cycle, BIA forecasts a 28 percent jump in digital media spending from 2020’s $2.07 billion to $2.64 billion in...
by BIA Advisory Group | Aug 28, 2023 | BIA, Blog, Economic Pulse, Political Advertising
With the first Republican Primary debate happening last week, there is no denying that the 2024 Presidential Election Cycle is upon us. While the actual election isn’t scheduled for more than 14 months from now, it’s not too early to consider the implications...
