by Suzanne Ackley | Aug 26, 2021 | BIA, BIA ADVantage, BIA Podcast, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Mobile-Social, Verticals
In the latest episode of BIA’s podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Automotive Vertical (Part 1), BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the automotive vertical. For 2021,...
by Rick Ducey | May 18, 2021 | BIA, BIA Podcast, Blog, Mobile-Social
Social News Desk’s president and founder Kim Wilson finds that even though broadcast news operations get that social media and Facebook in particular are among their biggest sources of traffic to their websites, they have trouble cracking the code of how to...
by Rick Ducey | May 11, 2021 | BIA, Blog, Mobile-Social
A BIA study commissioned by NAB estimates local broadcasters lose $1.9 billion annually when their news and other local content appears in Google Search and Facebook News Feeds without compensation. Updated June 16, 2021: See related podcast. Local news produced by...
by Mark Fratrik | May 5, 2021 | BIA, Blog, Mobile-Social, Verticals
As more states legalized online gambling for sports betting in the last few years, the major online gambling services began spending on advertising in a big way. These new ad dollars continue to be a welcome sight for local TV and radio stations, as well as other ad...
by Rick Ducey | Sep 16, 2020 | BIA, Blog, Mobile-Social, Political Advertising
BIA forecasts that Facebook will generate a total of $8.3 billion in overall 2020 ad spending. Over 90 percent of Facebook ad revenue is from mobile advertising. However, in this political season, it is Facebook’s political advertising that has developed...
by Suzanne Ackley | Apr 2, 2020 | BIA, BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Mobile-Social, Verticals
When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA’s local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers...
