by Thomas Buono | Jul 2, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Radio
The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this recovery. Unlike digital media and...
by Mark Fratrik | Jun 10, 2020 | BIA, Blog, Broadcast, Local Advertising Forecast, Radio
As we progress thru the pandemic, station sales have been weak, both in terms of the number and value. For example, 34 radio sold for $4 million in May. Station sales as of May 31, 2020 Transaction Values as of May 31, 2020 If the economy rebounds quicker, as the...
by Mark Fratrik | May 19, 2020 | BIA, Blog, Broadcast, Radio
As we muddle through the COVID-19 pandemic, station sales are not strong, especially for Radio. The following chart shows year-to-date transactions of 2020 compared to 2019. So far this year, there has not been any large television group sale as was the case in 2019...
by Rick Ducey | May 7, 2020 | BIA, Blog, COVID Pandemic, Radio
BIA’s CEO Tom Buono had the opportunity to discuss the company’s recent analysis of how COVID-19 has impacted ad revenue, in particular for Radio, in a recent podcast interview with Radio Ink publisher Deborah Parenti. Even with the negative news we have all...
by Rick Ducey | Apr 14, 2020 | BIA, Blog, Radio
The battle between local radio and streaming audio continues for both audience and advertisers. Local radio’s core differentiators include huge weekly reach, in-car audiences, in-market sellers that leverage strong buyer relationships and “local...
by Rick Ducey | Mar 11, 2020 | Blog, Broadcast, Radio
If local radio could offer an over-the-air zoned advertising product like local TV stations can, would ad buyers care? Absolutely yes, according to a recent survey by BIA and Advertiser Perceptions. In fact, not only do advertisers like OTA geotargeting, if it was...
