by Rick Ducey | Sep 11, 2019 | BIA, Blog, Radio
If local radio stations could offer over-the-air geofenced broadcast zones, the industry stands to gain up to $750 million in incremental annual revenue, according to a recent BIA Advisory Services study. Instead, radio stations have become the last major medium that...
by Suzanne Ackley | Aug 20, 2019 | BIA, BIA ADVantage, Blog, Broadcast, Political Advertising, Radio
Over-the-air radio will earn 5% of all political dollars in local BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with radio getting $312 million of local political advertising spend in 2020.The markets getting the...
by Suzanne Ackley | Jul 9, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Political Advertising, Radio
An early start to the 2020 election, a strong economy, and most notably, increases in mobile and mobile-social advertising is driving the $148.8 billion estimate for local ad spend. BIA is raising its original estimate put out earlier this year slightly an has an...
by Suzanne Ackley | Apr 25, 2019 | BIA, Blog, Local Advertising Forecast, Radio
In 2018, Hubbard Radio’s all-news station WTOP-FM once again has the highest over-the-air radio advertising revenue according to BIA’s revenue forecasts and Media Access Pro. WTOP-FM has held the top spot in four of the past five years. BIA projects...
by Suzanne Ackley | Dec 19, 2018 | BIA, Blog, Broadcast, Radio, SAM, SMBs
More than half of radio advertisers (53.4%) are planning to increase their advertising spend in 2019, compared to only 35% of the businesses in our annual SAM™ survey. Radio advertisers use an average of 13 different media channels for advertising. What do they...
by Celine Matthiessen | Oct 31, 2018 | BIA, BIA ADVantage, Blog, Radio, SAM
Consumers adoption of technology challenges advertisers and marketers to always look ahead for what new technology will capture their attention. With 180 million people listening monthly, streaming audio is becoming more prevalent. According to Edison Research, 64% of...
