by Rick Ducey | Oct 19, 2023 | BIA, BIA Podcast, Blog, Broadcast, Radio, Sales Best Practices
Todd Handy, SEBPO’s chief revenue officer joined BIA’s Rick Ducey for a Leading Local Insights Podcast, Unraveling the Future of Local Media Revenue, to discuss how traditional media companies can grow digital revenues both in Q4 2023 and more so in 2024....
by MacKenzie Lovings | Feb 3, 2023 | BIA, Blog, Sales Best Practices
Original post amended March 29, 2023: The 12th Annual State of Media Sales Survey concluded in February 2023 and included 496 media sales reps and managers from broadcast TV, cable TV, radio, newspapers/magazines, direct response, and those who have more than 50% of...
by Rick Ducey | Jan 23, 2023 | BIA, Blog, Broadcast, Sales Best Practices
Marketron’s 2023 Local TV Advertising Trends webinar, being hosted on January 25 at 2pm, will benchmark local TV ad projection numbers with BIA’s 2023 U.S. Local Ad Forecast and will dive into tactics and strategies to find verticals that will drive...
by MacKenzie Lovings | Jan 18, 2023 | BIA, BIA Podcast, Blog, Sales Best Practices
As we step into 2023, there’s uneasiness about the economy and how it will affect local advertising. BIA has been examining impacts from all angles. In this Leading Local Insights Podcast: Successful Selling in Uncertain Times, BIA’s Nicole Ovada, VP of...
by Rick Ducey | Aug 22, 2022 | BIA, Blog, Sales Best Practices
In discussions with our clients, we’re seeing many organizations struggling to hit their sales numbers. Sales leaders are wondering about the lingering impact of COVID, the economy, culture and other factors are affecting their sales team. Recruiting,...
by MacKenzie Lovings | Oct 5, 2021 | BIA Podcast, Blog, Broadcast, Local Advertising Forecast, Sales Best Practices
In the latest episode of BIA’s Leading Local Insights Podcast, Five Keys to Success in 2022: Follow the Money, BIA’s CEO and Founder, Tom Buono, talks about five keys to build a successful 2022: tapping into a robust political year, growth in Over-the-Top (OTT)...
