by Thomas Buono | Dec 15, 2017 | BIA, Blog, Broadcast, Local Advertising Forecast, Sales Best Practices, Verticals
Having worked with television executives for over 30 years, we understand the importance of success against the other in-market television competition. In many markets, a one share improvement in a key demo, coupled with the associated sales boost, can make a...
by BIA Advisory Group | Dec 8, 2016 | BIA, Blog, Sales Best Practices
Sales team composition is changing across all industries as information technology concentrates decision-making data in the hands of sales managers. Consequently, there are far more sales managers than at any time in history while the number of supporting roles, such...
by Celine Matthiessen | Sep 27, 2016 | BIA, Blog, Sales Best Practices, SAM, SMBs
Fall is usually ushered in by shorter days and lots of pumpkin spice lattes. At BIA/Kelsey fall is the time we release data from our annual survey of small businesses, The Local Commerce Monitor™ now in Wave 20. BIA/Kelsey’s Local Commerce Monitor is one...
by BIA Advisory Group | Mar 2, 2016 | BIA, Blog, Sales Best Practices
No one goes into a sales transformation process thinking it will be easy. Yet nearly everyone underestimates just how hard it will be. Join BIA/Kelsey and BuzzBoard, along with special guests from the front lines of digital sales transformation for a webinar...
