by Celine Matthiessen | Aug 1, 2019 | BIA, Blog, Mobile-Social, SAM
Local Social Ads Are Driving Growth Businesses comfort with social media, the ease of use for ad targeting, and ability to reach local consumers are driving the growth. BIA’s U.S. Local Advertising Forecast 2019 forecast that local social is growing at a good rate...
by Celine Matthiessen | May 22, 2019 | BIA, Blog, SAM
Advertising in local can be a challenge for highly specialized businesses, especially in the professional services like realtors, accountants, lawyers, therapists, web designers, pr and marketing services. The professional services industry is changing rapidly with...
by Suzanne Ackley | May 9, 2019 | BIA, Blog, SAM, SMBs
Yes, they do, according to BIA’s SAM™ Survey of Advertising and Marketing. In two reports released recently by BIA, Advertising and Marketing Behaviors of 1-19 Employee Businesses and 20-99 Employee Businesses, those businesses report receiving a return...
by Suzanne Ackley | Apr 18, 2019 | BIA, Blog, Mobile-Social, SAM, SMBs
Local businesses in the professional services vertical are diverse – ranging from legal to design to technology services. This category is highly competitive, with local professionals looking at ways to be discovered in their customers time of need. In...
by Suzanne Ackley | Apr 11, 2019 | BIA, Blog, Mobile-Social, SAM
Local ad spend on mobile and social advertising forecasted to grow at a compound annual growth rate (CAGR) of 5.6% from 2018 to 2023. $1.39 billion was spent on mobile local advertising by businesses in 2018, with that number increasing to $1.8 billion in 2023. What...
by Suzanne Ackley | Apr 3, 2019 | BIA, Blog, SAM, SMBs
A myriad of business verticals will pour $18.6 billion dollars into local TV advertising in 2019. SAM ™, BIA’s Survey of Advertising and Marketing, reveals key verticals like Auto, General Services and Retail spend the most on local TV; however, Professional...
