by Celine Matthiessen | Feb 28, 2018 | BIA, Blog, SAM, SMBs
Small business franchisees are fast learners. They use more advertising channels and adopt digital channels at a higher rate than most small businesses. Thanks to the support from their franchisors they have marketing tools that help them compete with larger brands in...
by Suzanne Ackley | Feb 14, 2018 | BIA, Blog, SAM, SMBs
Franchisees use an average of 14 different media channels for their advertising and promotion. While their mix leans more toward digital traditional media remains an important part of franchisees’ advertising strategy, according to data from Wave 21 of...
by Suzanne Ackley | Jan 30, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
Core franchisees* spent an average of $2,009 on advertising and promotion in 2017, while Plus Spender franchisees* spent an average of $86,275, according to Wave 21 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Over 3/4 of franchisees...
by Suzanne Ackley | Jan 25, 2018 | BIA, Blog, SAM, SMBs, Verticals
With nearly 7 out of 10 Home & Trade* small businesses planning to maintain their current ad spend levels, what is a service seller to do? We delved into the latest data on small businesses in the Home & Trade vertical from BIA/Kelsey’s Local Commerce...
by Suzanne Ackley | Jan 16, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are diverse and in our Local Commerce Monitor™ (LCM) survey of small businesses we look at segments like the smallest of small businesses in terms of their advertising buying power. The smallest of small businesses we call “Core SMBs,” as...
by Suzanne Ackley | Jan 5, 2018 | BIA, Blog, SAM, SMBs
Small businesses that use programmatic advertising are optimistic about the future, with more than two thirds of them planning to increase their annual ad budget spend in 2018, according to the newly released data from BIA/Kelsey’s Local Commerce Monitor™...
