by Celine Matthiessen | Jul 31, 2017 | BIA, Blog, Mobile-Social, SMBs
For small businesses managing their local digital content including vital listings data like NAP (name, address and phone) can make or break their businesses. It’s one of the most important search ranking factors on Google. Most businesses are challenged with...
by Suzanne Ackley | Jul 27, 2017 | BIA, Blog, SAM, SMBs
New small businesses need to advertise to grow their businesses but, as shown in results from our Local Commerce Monitor™ survey of small businesses (Q3/2016), they spend far less than established (defined as growing or maintaining size and share) small...
by Suzanne Ackley | Jul 12, 2017 | BIA, Blog, SAM, SMBs
A couple of weeks ago I discussed why some small businesses prefer to DIY their digital advertising and why others prefer paid assistance, such as Agencies — based on information from our Local Commerce Monitor™ survey of small businesses (Q3/2016). As...
by Celine Matthiessen | Jul 10, 2017 | BIA, Blog, SMBs
Microsoft recently announced three new tools they are rolling out to Office 365 Premium small business subscribers and to everyone by end of the year. Currently Microsoft offers 365 small biz subscribers a booking tool and customer management tools that keep them in...
by Suzanne Ackley | Jun 29, 2017 | BIA, Blog, SAM, SMBs
Yesterday we discussed why some small businesses prefer to DIY. Today we dive into why other small businesses prefer paid assistance, such as working with an agency or paying for someone to manage their digital presence or social media marketing. The top reasons they...
by Suzanne Ackley | Jun 28, 2017 | BIA, Blog, SAM, SMBs
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a “Do It Myself” (DIY) model for...
