by Suzanne Ackley | Feb 15, 2017 | BIA, Blog, SAM, SMBs
Community sponsored marketing like sports teams, civic groups, school and cultural event sponsorships is a great way for small business to show their local community support. With small businesses using multiple channels for marketing, community sponsorships can be a...
by BIA Advisory Group | Feb 10, 2017 | Blog, Mobile-Social, SMBs
Gartner Inc. this week released a very bullish report on the growth of the Internet of Things (IoT), the class of computational networked devices that are automating and animating consumer lives through voice assistance and personal tracking devices, such as the Apple...
by Suzanne Ackley | Feb 8, 2017 | BIA, Blog, SAM, SMBs
The rise in mobile viewing of television and video is also impacting how small businesses advertise. Small businesses use video not on one but on multiple channels. Websites are the most popular place for videos. In fact, 1 in 4 small businesses say they have a video...
by Suzanne Ackley | Feb 1, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
When it comes to social media usage by small and medium businesses (SMBs), Facebook is still King, with 45.0% of SMBs saying they use a Facebook page for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses...
by Suzanne Ackley | Jan 25, 2017 | BIA, Blog, SAM, SMBs
Nearly one in four small and medium-sized businesses offer a loyalty program according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). The top industries that use loyalty are other personal services, retail,...
by Suzanne Ackley | Jan 18, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are increasingly using Instagram for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). While a Facebook page is still the most popular social media used by small businesses,...
