by Suzanne Ackley | Jan 23, 2018 | BIA, Blog, Mobile-Social, SMBs, Verticals
Small businesses use technology and tools along with their advertising and marketing to run their businesses. Depending on the type of small business there are differences in what they use and adopt. We delve into the differences and similarities of small businesses ...
by Suzanne Ackley | Jan 16, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are diverse and in our Local Commerce Monitor™ (LCM) survey of small businesses we look at segments like the smallest of small businesses in terms of their advertising buying power. The smallest of small businesses we call “Core SMBs,” as...
by Suzanne Ackley | Jan 5, 2018 | BIA, Blog, SAM, SMBs
Small businesses that use programmatic advertising are optimistic about the future, with more than two thirds of them planning to increase their annual ad budget spend in 2018, according to the newly released data from BIA/Kelsey’s Local Commerce Monitor™...
by Celine Matthiessen | Dec 21, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Co-op advertising dollars go unused each year because small businesses are not always aware of the programs available or are unable to navigate the co-op advertising process. It’s no surprise that the majority-93% look to a third party like an agency or a...
by Celine Matthiessen | Dec 19, 2017 | BIA, Blog, SMBs
While many consumers are skipping lines and going online in store shopping is still strong. The consumer purchase journey has become more complex and advertisers have embraced omni- channel strategies in response to consumers shopping behaviors. In the US total...
by Suzanne Ackley | Dec 15, 2017 | BIA, Blog, SAM, SMBs
All small businesses want for Christmas is a way to better connect to their customers, according to new research from BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of Small Businesses (SMBs). The LCM, Wave 21 survey reveals what marketing services and tools...
