by Suzanne Ackley | Jan 16, 2019 | BIA, Blog, Broadcast, SAM, SMBs
BIA’s 2019 local advertising forecast shows over-the-air (OTA) television advertising as the fourth largest of all media in advertising dollars at over $17 billion in local in 2019. Cable TV is forecast at $5.8 billion in 2019. While digital/online television...
by Suzanne Ackley | Dec 19, 2018 | BIA, Blog, Broadcast, Radio, SAM, SMBs
More than half of radio advertisers (53.4%) are planning to increase their advertising spend in 2019, compared to only 35% of the businesses in our annual SAM™ survey. Radio advertisers use an average of 13 different media channels for advertising. What do they...
by Thomas Buono | Nov 15, 2018 | Blog, Broadcast
It’s difficult to look at the trends and see the positive in the radio industry over the last few years. Local advertising continues to decline, the public stock prices have slid significantly against the S&P 500, and radio’s share of local advertising...
by Suzanne Ackley | Oct 1, 2018 | BIA, BIA ADVantage, Blog, Broadcast, Mobile-Social, SMBs
Businesses are using an average of 8 different media channels for their advertising, according to results from BIA’s Survey of Advertising & Marketing (SAM). While 8 is the average, some businesses depending on the type of advertiser or industry it can be a...
by Rick Ducey | Sep 21, 2018 | BIA, Blog, Broadcast
NOTE: This post was revised 9/21/18 to correct an editing error. As BIA works with clients to strategize revenue growth prospects for local TV, we’re considering the Total Addressable Markets (TAM) for broadcast television versus digital platforms. It’s a...
by Thomas Buono | Aug 29, 2018 | BIA, BIA ADVantage, Blog, Broadcast
In this third part of our series examining how to build a grounded revenue budget for 2019, we’d like to offer our top three recommendations for growth in 2019. Recommendation One: Implement verticals-based revenue budgeting for 2019. It is not enough to just know if...
