by Suzanne Ackley | Aug 17, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
We all expect political advertising spend to go off the charts in 2024, but before then, there is spending to capture now with key issues and elections fueling early spending. Let’s start with the spend estimates first. With the 2023 elections a little over two...
by MacKenzie Lovings | Jun 21, 2023 | BIA, Blog, Broadcast, Radio
BIA’s MEDIA Access Pro™ (MAPro) has long been recognized as the premier resource for broadcast information, delivering thousands of fields of data on television and radio organizations. The BIA team is proud to continuously serve a large customer base that uses...
by Suzanne Ackley | May 9, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Radio
Recently, we released our annual list with the Top 10 Radio Stations by over-the-air revenue. Now, let’s look through the filter of radio station owners and see who made it onto the top billing list for 2022. First, it’s worth pointing out that the top...
by Suzanne Ackley | May 4, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Radio
In an announcement that should surprise no one in the radio industry, BIA today announced that Hubbard Radio, LLC’s WTOP-FM in Washington, DC continued its winning streak in 2022 and was once again the top-billing radio station. If you’re keeping count,...
by Rick Ducey | Mar 14, 2023 | BIA, BIA Podcast, Blog, Broadcast
ATSC3 is now in its “lighthouse phase” whereby local TV stations must share frequency on just one or two TV stations in a market to host all ATSC 1.0 services to free up other spectrum to introduce ATSC 3.0 services. At some point, the stations acting as “lighthouses”...
by Rick Ducey | Mar 10, 2023 | BIA, BIA Podcast, Blog, Broadcast, Radio
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on the road allows FM broadcaster to deliver program and advertising...
