by Lauren Ross | Jan 31, 2023 | BIA, Blog, Broadcast, Radio
Looking at the last two years offers insights into the broadcast transaction landscape. Let’s start with television. The 2021 and 2022 television transaction landscape was marked by megadeals by Gray and Standard General. Total TV deal volume more than...
by Rick Ducey | Jan 23, 2023 | BIA, Blog, Broadcast, Sales Best Practices
Marketron’s 2023 Local TV Advertising Trends webinar, being hosted on January 25 at 2pm, will benchmark local TV ad projection numbers with BIA’s 2023 U.S. Local Ad Forecast and will dive into tactics and strategies to find verticals that will drive...
by Mark Dugan | Nov 2, 2022 | BIA ADVantage, Blog, Broadcast, Radio
2022 has been a busy year. Reaching our 39th year in business, we’ve been focused on investing in our products and data, growing our team and expanding our insights and analytics services. Plus, we’ve been spending a lot of time with clients to track what’s important...
by Rick Ducey | Sep 8, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
As expected, political ad spend this year has been extremely high, and there’s no sign of it slowing down in the final two months. Nationally, BIA forecasts that TV Over-The-Air (OTA) will reach $3.8 billion by the end of the 2022 cycle. We also predict there is...
by Mark Dugan | Aug 16, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast
Over the last few years, online gambling has been delivering a tremendous lift to local media and it has quickly developed into a strong category for Local TV and Radio in particular. With the potential of more states, such as California coming on board in the...
by Suzanne Ackley | Aug 12, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast, Verticals
The pandemic hit Legal Services’ local advertising spend hard in 2020 dropping from $7B in 2019 to only $5B in 2020. 2022 shows a healthy rebound with 2022 local ad spend forecast to surpass its pre-pandemic 2019 levels. Legal Services in 2022 will increase ad...
