by Rick Ducey | Apr 11, 2024 | Blog, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series, David Buonfiglio, Fractional (Outsourced) VP of Sales and President, Mammoth Sales Solutions, examines the state of broadcast TV sales. The Vantage Point series taps the perspectives of...
by Rick Ducey | Nov 9, 2021 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series, Brad Adgate, Media Consultant & Forbes Contributor, pens his views on the current audience measurement situation. The Vantage Point series taps the perspectives of various lookout points from...
by Rick Ducey | May 11, 2021 | BIA, Blog, COVID Pandemic, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series, Emilee Bond, director of the media vertical at Revenue Analytics has a conversation with BIA’s managing director, Rick Ducey, about using data, analytics, AI and a software platform to automate the...
by Rick Ducey | Sep 9, 2020 | Blog, COVID Pandemic, Sales Best Practices, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series, Robert Hawthorne, president of Hawthorne Search is our guest and he shares his perspective on how the pandemic will have a lasting impact on the sales process as we shift from live meetings and events to...
by Suzanne Ackley | May 26, 2020 | BIA, Blog, COVID Pandemic, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from...
by Rick Ducey | May 14, 2020 | BIA, Blog, COVID Pandemic, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series Zach Cross, President, Revenue Analytics has a conversation with BIA’s managing director Rick Ducey about the impact of COVID-19 on media inventory, demand, and pricing strategies. The Vantage Point...
