by BIA Advisory Group | Mar 28, 2016 | BIA, Blog, Conferences, Verticals
Yellow Pages Canada is the in midst of an all out program to return the company to positive revenue growth by 2018. Growth may be a given for early stage company’s pursuing opportunities in local online commerce. But for a legacy media company like YP Canada,...
by Suzanne Ackley | Mar 17, 2016 | BIA, Blog, SAM, SMBs, Verticals
There are some basic differences between SMBs that prefer “Do It With Me” and “Do It For Me” (DIWM/DIFM) models for digital advertising and those that opt for a “Do It Myself” (DIY) model. For example, DIWM/DIFM SMBs are typically...
by Suzanne Ackley | Mar 2, 2016 | BIA, Blog, SAM, SMBs, Verticals
73.5% of retail SMBs* maintain a customer list, the majority for more than a year, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. Over half of these SMBs say they promote to their customer lists. Nearly a...
by Suzanne Ackley | Feb 24, 2016 | BIA, Blog, SAM, SMBs, Verticals
SMBs in the Entertainment* vertical are more committed to digital media than the average SMB, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. These SMBs allocated 42.1% of spending to digital in the last 12...
by Suzanne Ackley | Feb 10, 2016 | BIA, Blog, Conferences, SAM, SMBs, Verticals
In our annual survey of SMBS also known as the Local Commerce Monitor (LCM)™, Wave 19, when we take a closer look at our industry segments, SMBs in certain vertical categories are more likely to be franchises. As shown in the infographic above, 1 out of 5 SMBs...
by Suzanne Ackley | Feb 2, 2016 | BIA, Blog, Newspapers, SAM, SMBs, Verticals
Home and Trade Services* SMBs use an average of 6 different channels for advertising, including print yellow pages, newspapers, direct mail and community sponsorships. While Facebook was the most popular channel used, print yellow pages, newspapers, direct mail and...
