by Suzanne Ackley | May 5, 2016 | BIA, Blog, Local Advertising Forecast, Newspapers
When it comes to online advertising, Google is on top… at least in the Dallas-Ft. Worth market. Google was the top biller in Dallas-Ft. Worth in 2015, according to BIA/Kelsey’s new Local Competition Report on the Dallas-Ft. Worth television market. According to...
by Suzanne Ackley | Mar 28, 2016 | BIA, Blog, Local Advertising Forecast, Radio
Broadcast radio advertising revenues in Washington, DC reached $325.7 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Washington, DC market. This $325.7 million revenue estimate, which only includes over-the-air revenue, is broken...
by Suzanne Ackley | Mar 17, 2016 | BIA, Blog, Broadcast, Local Advertising Forecast
Over-the-air television advertising revenues* in Los Angeles reached $1.49 billion in 2015, according to BIA/Kelsey’s new Local Competition Report on the Los Angeles television market. This $1.49 billion revenue estimate is broken down by owner in the pie chart above....
by Suzanne Ackley | Mar 16, 2016 | BIA, Blog, SAM, SMBs
38.6% of the advertising budgets of SMBs that prefer “Do It With Me” or “Do It For Me” (DIWM/DIFM) models for digital advertising went toward digital media in the past 12 months. This is up from our previous year (32.2%) and is expected to rise...
by Rick Ducey | Mar 4, 2016 | BIA, Blog, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers, Radio
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey’s new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!, Pandora, Yelp, Twitter, and...
