by Rick Ducey | Apr 6, 2022 | BIA, Blog, CTV/OTT
Prasad Joglekar We recently featured Prasad Joglekar in our Leading Local Insights podcast interview series. Prasad was SVP and General Manager of TV and Cross Platform Products at Comscore; Executive Director of Marketing Science at H&S (a division of Omnicom),...
by Celine Matthiessen | Jul 18, 2019 | BIA, Blog, CTV/OTT, Local Advertising Forecast
Amazon Prime Day is a key summer spending event for consumers and for Amazon it is a quick way to drive Prime memberships and subscribers to their video service and Fire TV. While Amazon does generate a lot of attention (estimated 121.2 million US Prime subscribers in...
by Rick Ducey | Mar 22, 2019 | BIA, Blog
BIA’s coverage of the advanced TV sector includes the rising star of Over-the-Top (OTT) ad-supported TV. For those seeking a primer about this space, we’ll call out our fellow industry analysts Alan Wolk, co-founder and lead analyst of TV[R]EV, along with...
by Rick Ducey | Feb 6, 2018 | BIA, Blog, CTV/OTT
In BIA/Kelsey’s latest report in our series on advanced TV, Advanced TV: Executive Views on Industry Progress and Directions, we highlight discussions with executives coming from media and data companies. In their views, the current state of Advanced TV comes...
by Rick Ducey | Nov 20, 2017 | BIA, Blog, CTV/OTT
BIA/Kelsey’s Advanced TV webinar series continues with our assessment of developments in 2017 and a look ahead at expectations for 2018. We’ll sort out players, roles strategies and our panel will bring their own points of view to the discussion....
