by Celine Matthiessen | Feb 27, 2019 | BIA, BIA ADVantage, Blog, Mobile-Social, Newspapers, SAM
Local ad revenues for 2019 are forecasted to have a strong year. Unemployment and general optimism for future growth has led to strong consumer spending, with national and local advertisers having greater incentive to increase their spending as well. Local ad spending...
by Suzanne Ackley | Dec 16, 2016 | BIA, Blog, Conferences, SMBs
The question of “when it comes to content which is better, long form or short form?” came up during a case study panel at BIA/Kelsey’s NEXT conference. Our panel attendees, who are leaders from major local marketing companies, had a lot to say on the...
by Suzanne Ackley | Dec 8, 2016 | BIA, Blog, Conferences, SMBs
“Content is not King, it’s the Emperor” said Constant Contact’s Heather Jackson during a case study panel at BIA/Kelsey’s NEXT conference on Tuesday. According to Heather, the biggest hurdle small businesses have is trying to come up with...
by Celine Matthiessen | Aug 12, 2016 | BIA, Blog, SMBs
A new study from the Alternative Board looks at the challenges faced by small businesses on social media. Over half of small businesses in the US have a Facebook page and the challenge for small businesses is not social presence but how to connect to consumers through...
by BIA Advisory Group | Jul 14, 2016 | Blog, Mobile-Social
Unless you’re hiding under a Pokéball, you’ve heard how Pokémon Go is taking over the world. The Niantic Labs creation is already the most downloaded iOS game in history and surpassed Twitter for active usage. But the most interesting part for us is the...
