by Rick Ducey | Mar 10, 2023 | BIA, BIA Podcast, Blog, Broadcast, Radio
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on the road allows FM broadcaster to deliver program and advertising...
by Rick Ducey | Oct 26, 2021 | BIA, BIA Podcast, Blog
Roger LanctotDirector Automotive Connected Mobility Strategy Analytics Strategy Analytics’ Roger Lanctot is director of automotive connected mobility, and a self-described, “not a car guy.” However, Lanctot is the go-to guy when you want to...
