by Suzanne Ackley | Jan 5, 2018 | BIA, Blog, SAM, SMBs
Small businesses that use programmatic advertising are optimistic about the future, with more than two thirds of them planning to increase their annual ad budget spend in 2018, according to the newly released data from BIA/Kelsey’s Local Commerce Monitor™...
by Celine Matthiessen | Apr 7, 2016 | BIA, Blog, SAM, SMBs
Very small businesses (VSBs) compete on digital channels because they take advantage of the large amount of free digital advertising and marketing available. In our Local Commerce Monitor™ (LCM) survey of small businesses, VSBs are defined as small businesses...
by Suzanne Ackley | Jan 20, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
SMBs are a diverse group, ranging from one person operations with almost no advertising budget to those with 99 employees and tens of thousands of dollars to spend on advertising. In our ongoing Local Commerce Monitor survey, when we look at the lower budget SMBs,...
by Suzanne Ackley | Jan 6, 2016 | BIA, Blog, Mobile-Social, SMBs
SMBs that use mobile* for advertising and promotion (Mobile SMBs) spent 42.5% of their advertising budget on digital media in the past 12 months and plan to spend 44.8% on digital in the next 12 months, according to BIA/Kelsey’s Local Commerce Monitor, Wave 19,...
