by Suzanne Ackley | Jul 12, 2017 | BIA, Blog, SAM, SMBs
A couple of weeks ago I discussed why some small businesses prefer to DIY their digital advertising and why others prefer paid assistance, such as Agencies — based on information from our Local Commerce Monitor™ survey of small businesses (Q3/2016). As...
by Suzanne Ackley | Jun 29, 2017 | BIA, Blog, SAM, SMBs
Yesterday we discussed why some small businesses prefer to DIY. Today we dive into why other small businesses prefer paid assistance, such as working with an agency or paying for someone to manage their digital presence or social media marketing. The top reasons they...
by Suzanne Ackley | Jun 27, 2017 | BIA, Blog, SAM, SMBs
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a “Do It Myself” (DIY)...
by Suzanne Ackley | May 24, 2017 | BIA, Blog, SAM, SMBs
One thing has been obvious across the past several waves of BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses — the bigger the small business the more likely they are to choose to have assistance with their digital advertising (the “Do...
by BIA Advisory Group | Sep 28, 2016 | BIA, Blog, SMBs
Hibu Inc. has refocused its business on digital SMB and brand marketing. The Yellowbook company announced it’s joining the Facebook Marketing Partner program to deliver bundled advertising targeting and reporting for small businesses in the United States. The...
