by Suzanne Ackley | Sep 14, 2022 | BIA, BIA ADVantage, Blog, Local Advertising Forecast, Political Advertising
The 2022 midterm elections, like fall, are fast approaching and some areas of the U.S. are going to be inundated with more political advertising than others, according to data from BIA Advisory Services. My home state of Virginia will be (relatively) quiet this year,...
by Rick Ducey | Mar 8, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
BIA forecasts that marketers will spend $85.2 billion on digital ads targeting local consumers. Over half of this was forecast to go Google (35.3 percent) and Facebook (17.4 percent). However, on last month’s earnings call, Meta announced that due to the impact...
by Rick Ducey | Jan 14, 2022 | BIA, Blog, CTV/OTT
Local OTT/CTV is a top growth performer in local media. BIA forecasts spending will reach at least $2 billion in 2022. To dig into the drivers behind this growth, BIA organized a panel at TV 2022’s virtual conference this week bringing together local CTV...
by Suzanne Ackley | Oct 4, 2021 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
BIA is forecasting that ad spend on local television will be $21 billion in 2022, with $19.3 billion going towards over-the-air television ads and $1.7 billion going to digital television ads. This is an increase of 26.5% from 2021 local ad spend of $16.6 billion...
by Rick Ducey | Sep 27, 2021 | BIA, Blog, CTV/OTT, Local Advertising Forecast
In light of the Media Rating Council recently defining Over-the-Top (OTT) to be Connected TV, I recently spoke with Brian Hunt, head of OTT/CTV advertising sales at Sinclair Broadcast Group. Brian runs Sinclair’s CompulseOTT, an aggregated data-driven platform...
