by Rick Ducey | Aug 30, 2021 | BIA, Blog, Broadcast, CTV/OTT
BIA Advisory Services and Premion explore pandemic induced changes in the local ad market for streaming TV, as well as look ahead to trends to forecast 2021-2022 ad spending in the report, A Marketer’s Guide: The New Rules Ahead for Streaming TV Advertising,...
by Rick Ducey | Dec 2, 2020 | BIA, Blog
The advertising community is very supportive of the FCC’s proposed rule change adopted in November (and released yesterday) that would allow FM radio stations to provide limited content origination. This change would include the ability to offer geotargeted ads,...
by Rick Ducey | Mar 13, 2018 | BIA, Blog
BIA’s complimentary Geotargeted Ad Fraud webinar, Wed March 21st from 2pm-3pm EST, tackles both a well-recognized and growing problem in digital media. In this webinar, we’ll dissect what’s going on in geotargeted ad fraud and explore the different kinds of...
by Rick Ducey | Oct 5, 2017 | BIA, Blog
Ad fraud is siphoning revenue away from legitimate publishers and delivering the wrong audiences to advertisers. Both publishers and marketers targeting local audiences should not only be aware of the risks of ad fraud but also take proactive action to contain this...
by BIA Advisory Group | Jul 14, 2016 | Blog, Mobile-Social
Unless you’re hiding under a Pokéball, you’ve heard how Pokémon Go is taking over the world. The Niantic Labs creation is already the most downloaded iOS game in history and surpassed Twitter for active usage. But the most interesting part for us is the...
