by Suzanne Ackley | Dec 10, 2020 | BIA, Blog, Broadcast, COVID Pandemic
In early December, BIA released its 2021-2025 local advertising spend forecast. The five-year forecast examines the ad spend by 12 vertical categories that consist of 95 sub-verticals across 16 media. Overall, BIA is forecasting that local ad spend will increase 2.5...
by Suzanne Ackley | May 21, 2020 | BIA, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Political Advertising
BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA is also predicting local TV...
