by BIA Advisory Group | Aug 24, 2023 | BIA, Blog, Local Advertising Forecast, Political Advertising
With the first Republican Primary debate finished, “Primary Season” for the 2024 Presidential Election is officially upon us. This makes it the perfect time to dive in and compare what happened in 2020 to what we are expecting in 2024 with a focus on the...
by MacKenzie Lovings | Jun 28, 2023 | BIA, BIA ADVantage, Blog, Local Advertising Forecast
At the start of every year, BIA surveys the media industry to do a comprehensive assessment of advertising revenue. In parallel, the forecast team examines the advertising marketplace and the economy noting changes affecting spend. This year, a couple of major issues...
by Leyla Chatti | Jun 1, 2023 | BIA, Blog, COVID Pandemic, Local Advertising Forecast, Verticals
The pandemic shook the world and affected many business verticals, disrupted economies and reshaped industries. As governments imposed strict lockdowns, businesses faced a multitude of challenges, with issues like supply chain delays, rising interest rates, employment...
by Suzanne Ackley | Feb 13, 2023 | BIA, Blog, Local Advertising Forecast, Verticals
Inventory is finally getting back to normal, and dealerships finally have cars to sell. Does that mean automotive ad spending is bouncing back? Not so fast. Now that the supply problem is abating, demand is becoming a problem for very real reasons. Interest rates are...
by MacKenzie Lovings | Nov 30, 2022 | BIA, Blog, Local Advertising Forecast
2022 has been a year of ups and downs, creating challenges within the local advertising marketplace. Going into the new year, auto supply chains, inflation and a potential recession are all still concerns. With that backdrop, BIA has issued its 2023 U.S. Local...
