by Suzanne Ackley | Nov 6, 2019 | BIA, BIA ADVantage, Blog, Broadcast, CTV/OTT, Local Advertising Forecast, Political Advertising
For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media’s 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020, up from...
by Suzanne Ackley | Aug 20, 2019 | BIA, BIA ADVantage, Blog, Broadcast, Political Advertising, Radio
Over-the-air radio will earn 5% of all political dollars in local BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with radio getting $312 million of local political advertising spend in 2020.The markets getting the...
by Suzanne Ackley | Aug 13, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
Television viewers in Maine and Nevada should be prepared to be bombarded with political advertising, according to data from BIA Advisory Services. BIA estimates that almost half (47%) of $6.55 billion in political advertising dollars in 2020 will go to local...
by Suzanne Ackley | Aug 5, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
Over-the-air TV will earn 47% of political ad spend in local markets. BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with over-the-air TV receiving the largest share of $3.08 billion – 47% of total political...
by Celine Matthiessen | Jul 18, 2019 | BIA, Blog, CTV/OTT, Local Advertising Forecast
Amazon Prime Day is a key summer spending event for consumers and for Amazon it is a quick way to drive Prime memberships and subscribers to their video service and Fire TV. While Amazon does generate a lot of attention (estimated 121.2 million US Prime subscribers in...
