by Suzanne Ackley | Jan 11, 2017 | BIA, Blog, SAM, SMBs
Direct Mail* remains the most used traditional media, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016), with 41.0% of small businesses using it for advertising or promotion. Direct mail has been the top #1 traditional...
by Celine Matthiessen | Jan 5, 2017 | BIA, Blog, SAM, SMBs
HighQ a provider of cloud services just released an infographic calling 2017 the year of video marketing. Where is the bulk of video marketing happening in 2017? Social media and mobile are big players (Facebook, Snapchat, Twitter) and according to the infographic...
by Suzanne Ackley | Jan 4, 2017 | BIA, Blog, SAM, SMBs
Digital advertising continues to grow and provide many options for advertisers and the average number of media used by small and medium businesses is increasing. Traditional media channels (which includes direct mail, broadcast, radio, outdoors, direct to home, yellow...
by Suzanne Ackley | Dec 19, 2016 | BIA, Blog, SAM, SMBs
Franchisees use an average of 20 different advertising channels to reach customers, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). “It’s more important than ever to be where the customer is, whether in print,...
by BIA Advisory Group | Dec 8, 2016 | BIA, Blog, Sales Best Practices
Sales team composition is changing across all industries as information technology concentrates decision-making data in the hands of sales managers. Consequently, there are far more sales managers than at any time in history while the number of supporting roles, such...
