by BIA Advisory Group | Aug 25, 2022 | BIA, Blog
Since the decision by the Supreme Court for states to have control over the legalization of Online Sports Gambling in 2018 there has been an incredible influx of revenue for media outlets as states throughout the country have legalized online sports wagering. In a...
by Mark Dugan | Aug 16, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast
Over the last few years, online gambling has been delivering a tremendous lift to local media and it has quickly developed into a strong category for Local TV and Radio in particular. With the potential of more states, such as California coming on board in the...
by Mark Fratrik | May 5, 2021 | BIA, Blog, Mobile-Social, Verticals
As more states legalized online gambling for sports betting in the last few years, the major online gambling services began spending on advertising in a big way. These new ad dollars continue to be a welcome sight for local TV and radio stations, as well as other ad...