by Celine Matthiessen | Oct 13, 2016 | BIA, Blog, Broadcast, SAM, SMBs
Small businesses use multiple channels for advertising and promotion, both paid and free. In our most recent Wave 20 of the Local Commerce Monitor™ (3Q/2016) small businesses that use broadcast in their mix of advertising have big advertising budgets that have...
by Celine Matthiessen | Jun 29, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
June is graduation month and in the spirit of graduation month in our Local Commerce Monitor™ Wave 19 data, there are some interesting segments of SMBs who are ahead of the curve on their use social or mobile channels than the average small business in our...
by Celine Matthiessen | Apr 28, 2016 | BIA, Blog, Broadcast, SAM, SMBs
Nielsen’s latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto shoppers. According to Nielsen, consumers’ decisions like shopping...
