by MacKenzie Lovings | Jan 17, 2023 | BIA Podcast, Blog, CTV/OTT, Local Advertising Forecast
Across all the areas we cover in local media, it’s interesting and insightful to see what topics rise to the top. In 2022, most favored topics included discussions around CTV and its growing attractiveness to advertisers, growth in Over-the-Top (OTT)...
by Mark Dugan | Sep 30, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast, Political Advertising
Political advertising for the 2022 cycle has reached $6.15 billion, already eclipsing the 2020 cycle in Non-Presidential spending, and a 56.6% increase over the last mid-term elections in 2018 according to BIA partner, AdImpact. With less than 100 days from the...
by MacKenzie Lovings | Sep 22, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
BIA’s current U.S. Local Advertising Forecast indicates that local Over-the-Top (OTT) advertising will rise to $2.8B by 2024, making it one of the fastest growing local media channels. BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Rick Ducey,...
by Mark Dugan | Jul 22, 2022 | BIA, BIA Podcast, Blog, CTV/OTT
Media measurement is evolving and increasingly methodology and measurement is front and center. Justin Evans, Samsung Ads’ Global Head of Analytics and Insights recently joined Rick Ducey, BIA’s Managing Director and cohost Mitch Oscar, Director of Advanced...
by Leyla Chatti | Jul 20, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
A new research report, commissioned by Vevo and written by BIA, reveals that ad spending in over-the-top (OTT) advertising is increasing at a rate of 43 percent compound annual growth from 2020 to 2022. The report, OTT – The Rising Star in Local Ad Spending:...
