by Rick Ducey | Mar 22, 2019 | BIA, Blog
BIA’s coverage of the advanced TV sector includes the rising star of Over-the-Top (OTT) ad-supported TV. For those seeking a primer about this space, we’ll call out our fellow industry analysts Alan Wolk, co-founder and lead analyst of TV[R]EV, along with...
by Rick Ducey | Feb 6, 2018 | BIA, Blog, CTV/OTT
In BIA/Kelsey’s latest report in our series on advanced TV, Advanced TV: Executive Views on Industry Progress and Directions, we highlight discussions with executives coming from media and data companies. In their views, the current state of Advanced TV comes...
by Rick Ducey | Sep 14, 2017 | BIA, Blog, Broadcast, CTV/OTT, Mobile-Social
Over-the-Top TV (OTT) is attracting new entrants and keeping some on the sidelines while they assess their best strategy. It’s “game on” for local TV broadcasters to put their premium video in front of multi-screen consumers in marketable formats. As...
