by Suzanne Ackley | May 4, 2020 | BIA, Blog, COVID Pandemic, Local Advertising Forecast
A roaring economy, 2020 Summer Olympics, and political spending from a Presidential, Senate, and local elections all indicated a strong year for local advertising sellers. But then a pandemic struck creating economic havoc. BIA lowered its advertising revenue forecast...
by Lauren Ross | Apr 27, 2020 | BIA, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast
The COVID-19 crisis has wreaked havoc on the U.S. economy as evidenced by the S&P 500 Price Index having fallen by 33.9% between February 19 and March 23. As a result, GDP is expected to decline by 3% nationwide in 2020 (as of 4/15/20). While there is...
by Suzanne Ackley | Apr 14, 2020 | BIA, Blog, COVID Pandemic, Sales Best Practices
During the webinar, Navigating the Local Ad Marketplace During the Pandemic, BIA’s Thomas Buono (CEO and Founder) and Rick Ducey (Managing Director), along with C. Lee Smith, President/CEO of SalesFuel and Jeffrey Hayzlett, Chairman of C-Suite Network and...
by Rick Ducey | Apr 13, 2020 | BIA ADVantage, Blog, COVID Pandemic
The COVID-19 pandemic has propelled the local media market into a situation where normal rules don’t apply, and the new playbook hasn’t been written yet. Business leaders desperately seek insights and guidance about how to steward their brands through a...
by Suzanne Ackley | Apr 10, 2020 | BIA, Blog, COVID Pandemic, Sales Best Practices
This week BIA’s Thomas Buono (CEO and Founder) and Rick Ducey (Managing Director) were joined (virtually) by C. Lee Smith, President/CEO of SalesFuel and Jeffrey Hayzlett, Chairman of C-Suite Network and Primetime Television & Podcast Host in a webinar to...
