by Suzanne Ackley | May 21, 2024 | BIA, Blog, Broadcast, Local Advertising Forecast
We recently released our annual list of the Top 10 Radio Stations by over-the-air revenue. Now, let’s examine the top billing list for 2023 through the lens of radio station ownership. Firstly, it’s worth noting that the top five radio owners from 2022...
by Rick Ducey | Mar 10, 2023 | BIA, BIA Podcast, Blog, Broadcast, Radio
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on the road allows FM broadcaster to deliver program and advertising...
by Suzanne Ackley | Sep 21, 2022 | BIA, Blog, Local Advertising Forecast, Radio
Top Billing Radio Stations in 2021 In a streak lasting since 2014, Hubbard Radio, LLC’s WTOP-FM in Washington, DC was once again the top billing radio station in 2021. BIA estimates that WTOP-FM pulled $70 million in revenues in 2021, up 12.9% from $62 million...
by Rick Ducey | Dec 2, 2020 | BIA, Blog
The advertising community is very supportive of the FCC’s proposed rule change adopted in November (and released yesterday) that would allow FM radio stations to provide limited content origination. This change would include the ability to offer geotargeted ads,...
by Suzanne Ackley | Dec 19, 2018 | BIA, Blog, Broadcast, Radio, SAM, SMBs
More than half of radio advertisers (53.4%) are planning to increase their advertising spend in 2019, compared to only 35% of the businesses in our annual SAM™ survey. Radio advertisers use an average of 13 different media channels for advertising. What do they...
