by Suzanne Ackley | Apr 26, 2017 | BIA, Blog, Broadcast, Mobile-Social, Newspapers, Radio, SAM, SMBs
Core small businesses, those who spend less than $25,000 annually on advertising and promotion, had an average advertising budget of $5,504 in 2016, according to our Local Commerce Monitor™ survey of small businesses (Q3/2016). LCM dives into their spending,...
by Suzanne Ackley | Apr 20, 2017 | BIA, Blog, SMBs
This week Snapchat announced it was rolling out a new feature on its platform called World Lenses. World Lenses is basically a filter, but live Augmented Reality (AR). With World Lenses, anyone with a smartphone camera can add 3D elements to any scene they want to...
by Celine Matthiessen | Apr 12, 2017 | BIA, Blog, SMBs
According to an IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers’ websites. eMarketer expects three in 10 internet users will be using blockers by the end of 2018. IAB also noted that twenty...
by Celine Matthiessen | Mar 27, 2017 | BIA, Blog, Mobile-Social, SMBs
Instagram reports more than 1 million monthly advertisers with, according to the company, most being small businesses. According to a recent article on Forbes.com, Instagram’s focus on DIY advertising tools for small businesses has paid off. Instagram also...
by Suzanne Ackley | Mar 22, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Snapchat is one of the most popular apps for consumers (particularly millennials), according to a new comScore report , but how popular is it with small businesses? Snapchat, a recent addition to our Local Commerce Monitor™ survey of small businesses...
