Challenge
Empowering ourselves as a trusted advisor to guide a local carpet dealer to make an informed decision.
Solution
To engage the prospect effectively, we positioned ourselves as experts in the local market using data and insights from BIA ADVantage.
BIA ADVantage gave us insights into business vertical expenditures, particularly in digital spending. Using the market intelligence in BIA ADVantage, we demonstrated the advertising investments of comparable businesses, including their ad distribution across various channels.
Outcome
Educating the prospect about the dynamics of the marketplace sparked their interest and allowed us to recommend a tailored marketing strategy supported by BIA’s data and insights. They were exceptionally pleased, and we won the business.
