Native social advertising will represent more than one-quarter (28.1%) of U.S. local-targeted ad spend by 2020, pulling market share from search and display. CHANTILLY, Va. (June 16, 2016) – In the spring update to its U.S. Local Advertising Forecast 2016, BIA/Kelsey...

The spring update to BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals local media will experience consistent growth from 2015-2020 at 4.2% CAGR. CHANTILLY, Va. (June 2, 2016) – In the spring update to its U.S. Local Advertising Forecast 2016, BIA/Kelsey...

U.S. Local TV stations experiencing higher than anticipated ad revenues in 2016 due in part to protracted presidential primary season and stronger economic data. CHANTILLY, Va. (May 9, 2016) – BIA/Kelsey, advisor to companies in the local media industry, forecasts...

#BIAKENGAGE, May 16-18, in Austin, to feature winning case studies about delivering local #advertising and #marketing solutions for enterprises and SMBs. CHANTILLY, Va. (April 14, 2016) – The latest innovations and best practices in local advertising and marketing...

Case-study driven agenda will examine best practices for delivering local advertising and marketing solutions in the constantly shifting local commerce universe. CHANTILLY, Va. (April 4, 2016) – BIA/Kelsey today announced best-selling author and media theorist Steven...

After a year at number two, Hubbard Radio’s WTOP-FM, in Washington, DC, reclaims the top spot among the top 10 revenue-generating U.S. radio stations in 2015. CHANTILLY, Va. (March 30, 2016) – After sitting at number two in 2014, Hubbard Radio’s Washington, DC news...

GOLOCAL recognizes the best local marketing initiatives of brands, franchises and multi-location businesses. CHANTILLY, Va. (March 23, 2016) – BIA/Kelsey today announced the winners of the 2016 GOLOCAL Awards, recognizing successful local marketing initiatives...

GOLOCAL recognizes the best local marketing initiatives of brands, franchises and multi-location businesses, which BIA/Kelsey estimates will spend $61 billion on local media and marketing in 2016. CHANTILLY, Va. (March 15, 2016) – BIA/Kelsey today announced the...

Companion webinar will present key report findings with a focus on how social media has become an integral advertising channel for SMBs, and what media resellers need to know to successfully support SMB social advertisers. CHANTILLY, Va. (March 9, 2016) – Social media...

Looking Ahead to Programmtic in Local TV in 2016’ offers a brief history of programmatic TV, highlights current platforms, and features interviews with a panel of industry experts. CHANTILLY, Va. (March 2, 2016) – A new BIA/Kelsey Insight Paper examines the promise of...